A narrative-driven microsite was developed for The Oceania Project to support the release of the Songlines recording, presenting the story of humpback whale song alongside related content and direct product access. The site functioned as a focused digital environment, combining editorial storytelling with a clear path to purchase.
Content was structured to guide visitors through a sequence of pages that balanced visual immersion with organised information. The layout combined large-format imagery, editorial text, and supporting navigation to maintain clarity while reinforcing the thematic narrative of the project.
A basic commerce layer was integrated to allow direct purchase of the recording within the microsite, linking content engagement with product access. In parallel, an email campaign system was developed to extend communication beyond the site, supporting ongoing engagement and promotion through structured updates.
The work reflects an early systems-led approach to narrative and product integration, where content, structure, and distribution are brought together to support both storytelling and direct interaction.
Photography: Dr. Trish Franklin
Audio Engineering: Mark Franklin
Creative Direction: Stephen Franklin
Web Design: Stephen Franklin
Audio Engineering: Mark Franklin
Creative Direction: Stephen Franklin
Web Design: Stephen Franklin
Landing page combining narrative imagery, introductory content, and structured entry points guiding users through the microsite and toward product access.
Content page presenting the Songlines narrative through structured text and imagery, supporting progression through the microsite.
Detailed content layout combining editorial text, supporting visuals, and contextual information within a consistent interface.
Product interface providing structured information and direct purchase functionality, linking the narrative experience to product access.
Email update extending the microsite content into a structured communication format, supporting ongoing engagement with the project.
