A structured website and product system was developed for Glycon to support the promotion and distribution of specialised biotech products in the Australian market. Acting as the local sales representative for Integrated DNA Technologies (IDT), the platform needed to balance technical product information with clear access to ordering and support pathways.
Content was organised around a product catalogue and pricing system, enabling complex technical information to be presented in a structured and accessible format. Tables, product groupings, and category navigation were used to support comparison, specification, and enquiry across a wide range of materials and solutions.
Interface design prioritised clarity within dense information requirements, combining product listings, pricing structures, and support content into a consistent and manageable layout. Customer access and communication pathways were integrated directly into the interface, supporting enquiry, account interaction, and ongoing engagement.
An email campaign system was developed alongside the site, extending product updates and marketing communication through structured eDM templates aligned with the website’s content system. This enabled consistent delivery of information across both web and email channels.
The work reflects a systems-led approach to product information and distribution, where structured data, clear hierarchy, and integrated communication support both technical understanding and practical client interaction.
Design: Stephen Franklin
UX/UI: Stephen Franklin
Development: Stephen Franklin
UX/UI: Stephen Franklin
Development: Stephen Franklin
Homepage interface presenting brand positioning, navigation, and structured entry points into product, pricing, and support systems.
Catalogue interface organising multiple product categories and brands into a structured grid system, supporting browsing and comparison.
Structured pricing interface using tabulated data to present product specifications, pricing tiers, and ordering information.
Email template aligned with the product system, supporting distribution of technical updates and ongoing marketing communication.
