A product‑driven online store was developed for Vivant Creations to support the presentation and distribution of a wholesale homewares and giftware range. The site acted as both a public-facing catalogue and a structured platform for retailers to engage with the product offering.
Content was organised around a clear product catalogue system, enabling a wide range of items to be presented through consistent category groupings and grid-based layouts. Particular emphasis was placed on maintaining visual continuity across the site, with all product photography produced and standardised to support a unified presentation of the collection.
A wholesale access layer was incorporated into the system, combining account login and multi-step registration processes to manage client onboarding. This introduced a structured separation between public browsing and authenticated user access, supporting different interaction paths within the same platform.
An email campaign system was developed alongside the site, extending product communication through structured eDM templates aligned with the visual and content framework of the website. This enabled ongoing engagement with retailers while maintaining consistency across digital channels.
The work reflects a systems-led approach to product, content, and communication integration, where catalogue structure, visual consistency, and controlled access support both presentation and distribution.
Design: Stephen Franklin
UX/UI: Stephen Franklin
Development: Stephen Franklin
UX/UI: Stephen Franklin
Development: Stephen Franklin
Homepage and main template reflecting product packaging and brand identity, combining structured navigation with product-led presentation.
Catalogue interface displaying product range within a grid-based system, supporting browsing across multiple categories and product types.
Product detail interface presenting individual items through structured layouts, combining imagery, description, and related content within a consistent format.
Wholesale access system combining account login and multi-step registration, supporting controlled user access and structured client onboarding.
Email template aligned with the website’s visual and content system, supporting structured product promotion and ongoing communication.
