A complete e‑commerce platform was structured to support product categorisation, content organisation, and user interface design, enabling browsing and purchasing behaviour across multiple device formats.
Clear product hierarchy and catalogue systems were established to ensure products could be managed and presented consistently across the site. This included defining category groupings, brand structures, and navigation patterns to maintain clarity as the catalogue expanded.
An early transition toward tablet‑friendly design was also addressed, bridging traditional desktop layouts with emerging responsive approaches while maintaining usability across different viewing contexts.
The work reflects a systems‑led approach to digital retail, where structure, clarity, and usability support both content management and user interaction.
Design: Stephen Franklin
UX/UI: Stephen Franklin
Development: Stephen Franklin
UX/UI: Stephen Franklin
Development: Stephen Franklin
Homepage layout combining promotional content, featured products, and category entry points within a structured grid system.
Baby category page with banner, navigation, and featured product content.
Boys category page with structured navigation and product catalogue layout.
Girls category page showing grid layout and structured navigation system.
Category interfaces demonstrating a consistent navigation and content structure across Baby, Boys, and Girls ranges, combining editorial content, featured imagery, and structured product presentation to support browsing across the catalogue.
Brand-level navigation and filtering interface, enabling structured access to multiple product collections within the catalogue.
Product grid layout supporting scalable catalogue display, including pricing, availability, and selectable product options.
Individual product cards designed for quick comparison, combining imagery, pricing, and selection controls within a consistent module.
Product detail interface combining imagery, description, pricing, and purchase controls, structured to support clear decision-making at the point of sale.
