A structured online catalogue system was developed for Black Rice Interiors to support the presentation of a diverse range of furniture, lighting, and homewares. The platform provided a centralised environment for organising and displaying a collection characterised by varied materials, finishes, and product types.
Content architecture was defined around two primary product groups — Metal and Timber — forming the core navigation framework of the site. Each category was further divided into individual ranges, enabling products to be organised into clear, manageable groupings while maintaining flexibility for future expansion.
Catalogue layouts were designed to balance visual expression with structured access, using grid systems, close-up imagery, and consistent navigation patterns to support browsing across different product types. Product detail views extended this structure, combining imagery, pricing, and related items to maintain continuity throughout the browsing experience.
The work reflects a systems-led approach to product catalogue design, where clear hierarchy, structured grouping, and consistent presentation support both content management and user navigation.
Design: Stephen Franklin
UX/UI: Stephen Franklin
Development: Stephen Franklin
UX/UI: Stephen Franklin
Development: Stephen Franklin
Homepage interface presenting the two primary product categories, Metal and Timber, establishing the overall structure of the catalogue system.
Metal category page with product grid and side navigation.
Timber category page with product ranges and structured layout.
Primary catalogue structure dividing products into Metal and Timber categories, with each group containing distinct ranges organised within a consistent navigation and layout system.
Sub-category layouts organising products within specific ranges, using grid-based structures and close-up imagery to support detailed exploration of materials and finishes.
Product gridProduct detail interface combining large imagery with pricing, specifications, and related items, maintaining structure across deeper levels of the catalogue. interface presenting items with consistent formatting for imagery, pricing, and selection, supporting scalable catalogue management.
Product detail interface combining large imagery with pricing, specifications, and related items, maintaining structure across deeper levels of the catalogue.
