A content delivery system was developed for Tasti D‑Lite to present brand messaging and product information through customer-facing point‑of‑sale screens within a retail environment. The system utilised animated content to communicate a series of “Tasti Facts,” designed to be viewed passively during the purchase process.
Content was structured to operate across two display modes: a full-screen idle state and a secondary banner format active during transactions. This required defining how information would be segmented, timed, and presented to ensure clarity within short viewing windows and varied interaction contexts.
Design and implementation were constrained by the requirements of the in‑store hardware and remote delivery system. Close coordination with the POS supplier ensured the final content could be reliably deployed and played back from the central server without disruption, maintaining consistency across devices and store environments.
The work reflects a systems-led approach to content delivery, where structure, timing, and controlled presentation support reliable communication within constrained physical and technical conditions.
Creative Direction: Stephen Franklin
Motion Graphics: Stephen Franklin
Implementation: Stephen Franklin
Motion Graphics: Stephen Franklin
Implementation: Stephen Franklin
Retail environment showing point-of-sale screens integrated within the store, establishing the physical context for content delivery.
Content was developed in two formats — a full-screen display for idle POS states and a secondary banner system presented during active transactions.
Content delivery was coordinated with the POS supplier to ensure reliable playback across in-store systems, supporting consistent distribution from the central server.
